Client
CasaMia Mortgage Company
CasaMia Mortgage Company, managed by owner Maria Gómez, had been thriving on word-of-mouth referrals and their loan officers' efforts. However, Maria aimed to innovate and grow the business by establishing an online presence to showcase their loan products and options through a professional website.
Project Details
Challenge
Adapting to Brand Guidelines for a Modern Website
The main challenge was aligning the new website with CasaMia's existing brand guidelines while creating a modern and user-friendly online presence.
Goal
Establish a Strong Online Presence to Showcase Loan Products and Drive Business Growth
Develop a professional, user-friendly website to showcase CasaMia's loan products, enhance online visibility, and attract new customers, thereby driving business growth and increasing customer inquiries.
Process
Process
1. Discovery Phase: * Collaborated with Maria to understand her vision and goals. * Conducted a brand audit to ensure the website adhered to existing brand guidelines. 2. Planning & Strategy: * Developed a strategic plan detailing the website structure, content strategy, and technical requirements. * Created a detailed project timeline and milestones. 3. Design: * Designed wireframes and visual mockups reflecting CasaMia's brand personality. * Ensured a user-friendly design that catered to potential mortgage clients. 4. Development: * Turned the approved designs into a fully functional website. * Integrated SEO practices and set up Google Ads for enhanced visibility. 5. Launch: * Conducted final testing and quality assurance. * Launched the website and provided post-launch support and maintenance.
Solution
Boosting Inquiries and Expanding Team with Enhanced Online Visibility
* Increased Inquiries: CasaMia Mortgage Company experienced a significant rise in customer inquiries. * Expanded Team: The surge in inquiries led to an increase in loan officers to handle the demand. * Enhanced Online Visibility: Effective SEO and Google Ads integration resulted in higher search engine rankings and greater online presence.
