Client
The Auto Glass Masters
The Auto Glass Masters, a new business operated by a couple with experience in the auto glass repair industry, wanted to establish a strong brand from the ground up. With four additional repair companies in strategic areas of Nevada and California, they sought to create a cohesive brand identity and online presence to attract new customers in new and strategic areas.
Project Details
Challenge
Smooth Sailing from Concept to Completion
The process was smooth, thanks to a clear understanding and alignment from the initial discovery meeting. This allowed us to proceed efficiently with production.
Goal
New Brand Strategy
Develop a cohesive brand identity and professional website to enhance online visibility, attract new customers, and establish The Auto Glass Masters as a trusted name in auto glass repair
Process
Process
1. Discovery Phase: * Met with the owners to understand their vision and goals. * Conducted a market analysis to inform the brand development. 2. Planning & Strategy: * Created a strategic plan outlining the brand identity, website structure, and content strategy. * Developed a detailed project timeline and milestones. 3. Design: * Designed the brand elements, including logo, color palette, and typography. * Created wireframes and visual mockups for the website. 4. Development: * Implemented the approved designs into a fully functional website. * Integrated SEO practices and set up Google Ads for enhanced visibility. 5. Launch: * Conducted final testing and quality assurance. * Launched the website and provided post-launch support and maintenance.
Solution
Boosting Inquiries with a Strong Brand and Online Presence
* Increased Inquiries: The Auto Glass Masters started receiving frequent inquiries through Google Ads and Yelp. * Established Brand Identity: A cohesive brand identity was created, including a brandbook with a color palette, logo, and typography. * Enhanced Online Visibility: Effective SEO and Google Ads integration resulted in higher search engine rankings and greater online presence.
